Why a trademark must be capable of representation?

To be registered as a trademark a sign must be capable of representation in a visible form. A   visible sign is any sign capable of being represented graphically to the effect of distinguishing goods or services of persons from those of other persons. Visible signs typically include invented or existing words, names, pseudonym, brand, arbitrary or fictitious description, letters, numerals, pictures or any symbols or combinations of these signs. Invented words, a host of devices including logos which have no pictorial contents to call up other associations are inherently distinctive.

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